
iLap Medical


Client: iLap Medical
Industry: Healthcare – OBGYN & Laparoscopy Surgery
Services Provided: Social Media Management, Paid Advertising, Graphic Design, Video Production
Overview
iLap Medical is a leading provider of OBGYN services and advanced laparoscopic surgery in Jamaica, known for its commitment to patient care and education. While their expertise in women’s health was unparalleled, they sought to enhance their digital presence, grow their online audience, and increase in-office appointments.
We partnered with iLap Medical to develop a robust digital marketing strategy, combining social media management, paid advertising, and multimedia content production to achieve their goals.
Our Solution
1. Social Media Management
Curated and managed a consistent, engaging presence across Facebook and Instagram, showcasing patient success stories, educational content, and healthcare tips.
Implemented a strategic content calendar to ensure timely posts that aligned with iLap Medical’s services and audience interests.
Grew their following from 3,000 to over 11,000 followers in just two years, building a vibrant, engaged online community.
2. Paid Advertising Campaigns
Ran highly targeted Facebook and Instagram ads to drive traffic to the clinic and encourage appointment bookings.
Focused on reaching women in Jamaica seeking expert OBGYN and laparoscopy services.
The result? A significant increase in in-office appointments, directly attributable to the paid advertising campaigns.
3. Graphic Design and Video Production
Designed professional, visually appealing graphics to complement iLap Medical’s brand and campaigns.
Produced an educational YouTube series, featuring Dr. Halsall, to educate patients about common OBGYN issues and promote laparoscopic surgery as a minimally invasive alternative.
The series helped establish iLap Medical as a trusted thought leader in women’s healthcare in Jamaica.
The Results
11,000+ Followers in Two Years: Social media growth boosted brand awareness and positioned iLap Medical as a trusted healthcare provider.
Increased In-Office Appointments: Paid advertising campaigns effectively converted online engagement into real-world appointments.
Educational Content Success: The YouTube series empowered patients with knowledge, leading to increased trust and inquiries about services.
Professional Brand Image: High-quality graphics and videos solidified iLap Medical’s position as a leader in healthcare in Jamaica.